The layout changes I have made show that I have taken my focus group's criticisms on board, as they suggested that the background was too bare, in order to combat this, I have compromised and made the pictures larger to fill the blank spaces, rather than include a background which would deviate from my ideas completely. My focus group also collectively stated that the fonts I had chosen for my digipak and magazine were rather childish and too colourful, which gave it an unprofessional feeling, therefore I changed the fonts to something more understated, and suggests that this could be Andy Grammer's handwriting to give the album a more personal feeling. I also incorporated the acoustic guitar (a country convention) in a more subtle manner, as this also looked more professional, by having Andy Grammer holding the guitar, this highlights the connection between him and country music, which gives audiences an insight to the type of music he produces, this was a main concern for my target audience, as focus groups suggested that they would want to see the type of songs they are purchasing on the album clearly. This is also shown with my idea of having the song list on the back of the digipak, as this allows people to see the songs, and make an informed purchase, depending on the songs the album features.

For my magazine advert I wanted to show consistency throughout my music promotion pieces, therefore I have incorporated the red and blue elements into my ideas (which I have on my digipak), this gives my magazine advert a pop of colour which reflects the pop genre. The positioning of the pictures on my magazine advert have been moved and duplicated to highlight modern society, as this resembles pop art. The fonts, similarly to the the blue and red elements, have been made the same as the one's in my digipak, as this highlights consitency, and gives my target market key elements to look out for when purchasing the digipak, or viewing the magazine advert. The overall look and feel for my magazine advert has also been edited, as instead of the one picture, by including four pictures I will highlight that although there are many copycat artists, there is only one true Andy Grammer (the picture in full colour).

Magazine layout changes