Katie Nicholas digipak analysis
The cover for Katie Nicholas' 'Ladybird' evokes an emotional response from the consumer as it features a mid shot of Katie herself, showing a deep and thoughtful gaze towards the camera, this creates the feeling that she is looking directly towards the camera, highlighting an emotional connection between the artist and the consumer, the connection beingwith the music and lyrics that feature in the song. This has been used to create a more personal and intimate connection with the consumer, this may result in a more positive response when listening to the song, and create a personal and emotive connection between the lyrics and the consumer.
The inside cover of the case features the full lyrics from the song 'Ladybird', which also highlights that Katie's intention behind this was to create an exceptionally personal and emotive response from those who buy the CD, this is used in order to enforce the idea that the lyrics are emotive and meaningful to Katie, and she aims to provide an emotional song, which connects people with her lyrics, and her songs, by doing this with even one song, there is a higher chance that people would be likely to purchase her other CD's.
The colours used throughout the digipak are rather regal and rustic, this is representative of Katie's style of music, as she tend to navigate towards obscure country music, this is evident through the use of beige and tones of brown, as these colours tend to signify nature, and have a particularly calming feel, with deep-rooted meaning, which is also seen throughout country music, and is also evident in Katie's songs. The use of red and burgundy portray royalty, and elegance, this is also shown through the font of the title, as it is fluid and understated, this is one of the messages that can be given with the CD, as this would work in unison with Katie's style of songwriting; that it is fluid, soulful, and understated.
The addition of 'chemistry' as a bonus track allows consumers to listen to another song from Katie Nicholas, which may result in them purchasing the song seperately to 'ladybird', this could boost sales, and give consumers another side of Katie's songwriting that may be present in the bonus track, allowing them to engage with, not only the music, but also, the singer. The outside cover features a paragraph written by Katie, giving an insight into her life, and information about her music that would be beneficial to a fan of hers, this is also used in order to create a personal connection between her and the consumer, as this is used to appeal to those who want to know more about Katie and her songs, this would allow consumers to then purchase other songs of Katie's.
The CD doesn't explicitly show that there was a specific target audience in mind, as the lyrics would mean that younger people could sing along with the song, and the colours are targeted at young adults, ranging from the age of 17-31, this shows that Katie's style of singing and songwriritng can also appeal to a wider audience, this could be highly beneficial to her, as the lack of explicit content, and the ability to generalise the lyrics, would mean that her songs could appeal to a wide audience, which would give Katie a higher chance of becoming well-known and successful, whereas if she was to target her music at a niche audience, there would be a significantly lower chance of success.
