Lady Gaga digipak analysis
The vast amount of black that is used in the digipak exudes an almost gothic and darker feel to the album, this used to show the transition Lady Gaga has made from pop diva, to emotive singer-songwriter, this transition is shown in the album, as the songs that feature have a deeper meaning behind the lyrics. The deeper meaning is also presented throughout the use of crucifixes in the place of ’t’s throughout the digipak.
The consistency throughout the digipak suggests that the new and transformed singer's message flows penetrates each part of her life, and music career, as each element of the digipak points towards the idea that she has transitioned, and that she her music isn't as upbeat and 'poppy' anymore. The mid shot of Lady Gaga on the cover suggests that she wants people to actually see her, and the new side to her, rather than masking it with cheap theatrics and gimmicks, which also refers back to her transformed self.
The warning that can be seen suggests that the album isn't suitable for young children, and that the songs may be too taxing for children to understand.
The high contrast that features in the digipak suggests that there is a high contrast between the two personas she takes on; the controversial pop star, and the genuine human being, this highlights that she has overcome a point where she doesn't feel comfortable to express herself, but can now do so freely and openly. The fact that the colours used in the digipak are either black, or white suggests that the world's issues are black and white, the lack of grayscale suggests there is no in-between, and that the two sides of her are so contradictory of each other, as though they are completely different.
The lack of colour that features in the digipak suggests that the focus is, and should be, on her music and lyrics, and not on colour and props, illuminating her transformation further. The photo of Lady Gaga hiding her face slightly, suggests that she was hiding a side of her no-one has been able to see before, but now she feels confident enough to show the world.
The capitalised bold font highlights that Lady Gaga is making a bold statement with the music on this album, and that the album cover in itself makes a bold statement, the text is also in the centre of each section of the digipak, highlighting that the focus should be on the music rather than anything else, this shows that Lady Gaga has evolved from who she once was.
