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Music video conventions
Pop
R&B/Hip-Hop
 Bright toneMany R&B music videos have a bright tone, as the lyrics tend to have a light-hearted meaning behind them, which is then reflected in the tone of the video. |  Lip syncingSimilarly to pop music videos, R&B videos also include lip syncing. |
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 WealthWealth is shown in R&B videos, as this correlates to how much money the artist/band has, and the genre sees desirability in wealth and money. Such wealth representations include expensive cars, jewellery etc. |  Narrative settingsR&B videos tend to show settings such as clubs and mansions. |
 LuxuryLuxurious possessions and colours are used in R&B music videos, as this is used to present the idea of wealth, and the desirability of money, as well as the lifestyle the R&B genre entails. |  DancersThere are generally dancers in R&B music videos, who are usually women in provocative outfits, which highlight the nature of the lyrics. |
Rock/Metal
Metallica-Enter Sandman
The Saturdays-Can't get enough
Chris Brown-Yeah 3x
Indie
 Narrative or performanceIndie music videos don't tend to follow a specific set of rules, and they can differ from narrative, or performance based. |  Dark/lightIndie videos aren't restricted by set rules, so many tend to work on their own paths, therefore they could be dark and deeply emotive, or light and peppy. |
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 Narratives are symbolicThe narratives in indie music videos tend to more representative or symbolic of feelings, thoughts, or opinions. Therefore, the narrative is rather thought provoking, and the meaning behind it can be disputed easily. |  Range of editing techniquesThe editing techniques used in indie music videos differ based on the pace of the music, fast-paced music would be accompanied by fast-paced editing techniques. |
 Band members tend to be casualClothing which features in indie music videos worn by the artist/band tends to be particularly casual, and often, plain. This could be representative of the emotive meaning behind the lyrics, or the artistic intent behind the music video. |
Kaiser Chiefs-Ruby
Performance-based
Dark tone
Use of special effects
Performance-based
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Choreographed dance
Most pop music videos will include a choreographed dance during a more instrumental part of the song, this also gives the music video a more upbeat feeling.
Narrative story-line
Some pop music videos will include a narrative story-line which would continue throughout the the entirety of the video.
Appeal to younger audiences
The intent behind pop music videos is to target younger audiences, as this is their target audience. Bright colours are typically used in pop videos to also appeal to younger audiences.
Choreographed dance
Most pop music videos will include a choreographed dance during a more instrumental part of the song, this also gives the music video a more upbeat feeling.
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